Gabriel Blair Castro
Graphic Designer and Animator
Welcome to my corner of the internet! I’ve been in the industry for almost 10 years now, and in that time I’ve learned a lot. I have a very robust imagination that enables me to generate ideas and solutions in an out-of-the-box way. With a bit of technical know-how and a bit of action, these ideas become something tangible.
These tangible results are what keep me connected to and passionate about my work. Put a problem or a task in front of me, and I’ll find some way to figure it out! (Or “work my magic” as many clients would put it.)
PAXCON is a networking event for payments professionals to network, engage in discussions about developments in the industry, held in November the last 3 years in Orlando, Florida. PAXCON 2023 was hosted by the Coronado Springs Resort and PAXCON 2024 in the Loews Sapphire Falls Hotel.
The main goal of the graphics were to provide a clear marker of the show space for attendees with an overarching visual theme. I designed them to compliment the geometric design of the decor in the space. Each year a different color is chosen out of the company’s style guide and used along with the company’s navy blue and grey. The fonts and shapes were chosen for a techy but fun feel.
Promo Videos
PAXCON is a networking event for payments professionals to network, engage in discussions about developments in the industry, held in November the last 3 years in Orlando, Florida. PAXCON 2023 was hosted by the Coronado Springs Resort and PAXCON 2024 in the Loews Sapphire Falls Hotel.
The main goal of the graphics were to provide a clear marker of the show space for attendees with an overarching visual theme. I designed them to compliment the geometric design of the decor in the space. Each year a different color is chosen out of the company’s style guide and used along with the company’s navy blue and grey. The fonts and shapes were chosen for a techy but fun feel.
NRF 2025
Multipage Documents
PAXCON Branding
Every year around fall, PAX Technology Inc. conducts a tradeshow called PAXCON to connect with different movers and shakers within the payments industry. These are some branded designs I created for PAXCON 2022 at the Hilton in Orlando by Disney.
From left to right, we have the check in desk, the registration desk, the entrance to the main event, and the screens used in one of the general session rooms.
PAXCON 2023 Logo
Last year’s PAXCON logo wasn’t an official design, so I wanted to create something that could be used consistently moving forward. Chevron arrows are an integral part of the PAX Technology brand, so I wanted to integrate that more.
The logo is modular, and the year, location, and yellow color are meant to be changed. Everything else stays the same, and all colors are derived from the overall PAX brand.
Videos
PAXCON 2022 Post Show
This video functions as a post show promo for last year’s PAXCON, summarizing last year’s event and acting as a sort of hype video for this year’s event. The target audience is professionals within the payments industry, especially former attendees and exhibitors of the tradeshow.
Winter Real Estate Template
Some real estate agents like to have seasonal collateral to brand themselves with, and this video serves that purpose. It would mostly be used by real estate agents living in snowy areas, but sometimes others use it just for the thematic nature of it.
Social Media Themed Template
These graphics were designed for a seasonal social media product. Real estate agents would use it as a branding theme for Spring. The primary inspiration came from a 90s aesthetic with the oddly angled shapes. The image acts as a frame for the main content and is used throughout to keep the “daisies” theme consistent. All colors were pulled from the image as well.
Color Spectrum Quotes Set
This set of graphics was created for social media posts. The general theme is the color spectrum, with each graphic using a color from a part of the spectrum.
The quotes are mostly home-related due to these being marketed to real estate agents, but some were more generalized for a bit of variation.
(Click the Images to Enlarge)
Let's Talk
Interested in working together? Let’s get in touch!
gblaircastro@gmail.com